Prices’ analysis of the best-selling items on Amazon.it in October 2020

Data Science

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Amazon is one of the e-commerce platforms with the largest number of users in the world. By analyzing the data of the offers on Amazon.it, we can understand the online shopping habits of Italians.

Reported below, the analysis of the prices of Amazon.it offers for the best selling items during October 2020.

The data relates to six categories: electronics, clothing, kitchen, bags, shoes, watches.

The study is related to the items that you can find here

Amazon.it offers’ charts of October 2020, considering all categories

The two histograms shown below represent the number of offers for price ranges from 10 to 250 euros:

  • On the x axis: price ranges in euros (0-10, 10-20.20-30, etc.)
  • On the y axis: number of offers

price graph Click on the image to see the interactive chart. For each column of the histogram you will see the price range and the exact number of offers. If you are using your smartphone, you should use the horizontal view.

You can immediately see that the most successful offers are those in the price range between 10 and 20 euros.

The histograms below show the price detail in increments of 1 euro. The offers of **20 euros **are always more, but you can note that there are many offers of 14 and 15 euros as well.

You can click on the image to see the exact number of offers for each price increase.

price graph Offer prices from 1 to 35 euros

Be careful to the scale of the y-axis, in the first histogram the maximum scale is 100 while in the second histogram it is 40, so be careful to compare the height of the bars of the first graph with those of the second. The offers in the second chart are on average less than the ones in the first chart.

price graph Offer prices from 36 to 70 euros

Price comparison between different categories

In the figure below there is the number of offers of the best-selling products for each category, grouped in price ranges of 10 euros (0–10,10–20,20–30, etc.)

price graph Number of offers for each category in price ranges up to 100 euros

You can see that the offers in the** price range from 10 to 20 euros** are the most numerous for apparel and shoes.

Bags are the only category where offers in the price range from **20 to 30 euros **prevail.

For kitchen items, offers from 0 to 10 euros are 142, almost in equal number compared to those from 10 to 20 euros which are 146.

For** watches and electronics,** the offers in the range from 10 to 20 euros are more, although the difference with the bands up to 40 euros is less marked.

Below are the histograms with details of the prices of the offers divided by category, arranged in price ranges of 2 euros (0–2, 2–4, 4–6, etc.)

I always recommend consulting the interactive chart by clicking on the image to see the exact number of offers in each bar.

price graph Prices of offers from 2 to 30 euros

Again, pay attention to the scale of the y-axis, the maximum is 60 for the first graph, while it reaches 25 in the second.

price graph Offer prices from 30 to 60 euros

The price ranges with the most offers for each category are:

  • Clothing: 16-18 euros with 56 offers
  • Watches: 14-16 euros with 37 offers, 16-18 euros with 28 offers
  • Bags: 20-22 euros with 47 offers, 24-26 euros with 43 offers
  • Kitchen: 6-8 euros with 58 offers
  • Shoes: 18-20 euros with 63 offers
  • Electronics: 30-32 euros with 27 offers, electronics is the only category to have the most offers in the second graph

Price analysis for offers in the Electronics category

Since in the electronics there is not a bar that clearly predominates over the others, let’s try to change the price increases and see what happens. Varying price increases from 2 to 5 euros (0–5, 5–10, 10–15, etc.), you can note that the largest number of offers is concentrated in the price ranges from 10 to 35 euros, with 53 offers in the range from 15 to 20 euros.

price graph Number of offers in the electronic category divided into price ranges of 5 euros

I hope that the information and data reported above will be useful for your business and will help you to improve your price strategy to get more customers and sales.

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